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1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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The Effect of Poor Employee Retention on Organizational Performance and Employee Engagement
Abstract: Employee retention is a critical aspect of organizational success, as it directly affects various aspectsof a company’s performance and the well-being of its workforce. This research article aims to explorethe effects of poor employee retention on organizational performance and employee engagement. Itexamines the factors contributing to high turnover rates, identifies the consequences of inadequateretention strategies, and proposes effective solutions for improving employee retention. The researchmethodology involves a comprehensive literature review, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 21–30 Read article
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A Study on Role of HR Analytics in Improving the Employee Retention
Abstract: This study explores their effectiveness of employee retention in an IT service company this research aims for determine the facts of influencing so that will be identify the HR analytics in improving the retention strategies that will be helps to improve the researches so, here the information will be carried through the structured questionnaire from 111 employees. This study reveals that the HR analytics acts as important fact to improve …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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An Empirical Investigation on the Need of Technology for Achieving sustainability in Indian SMEs Electronics Manufacturing Sector
Abstract: Small and medium enterprises (SMEs) are considered as the key pillars for incessant self-sustainable industrial development. Strengthening the roots of SMEs in India will foster the economic development which can be enriched through the efficient technology upgradation. The Indian electronics industry can be considered as one of the largest and fastest-growing industries in the world. Indian government is taking several steps to promote manufacturing and investment in electronics sector, to …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 1–8 Read article
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The Economics of Stabilizing Crude Oil
Abstract: Crude oil prices have historically exhibited significant volatility, creating persistent challenges for macroeconomic planning, fiscal management, and energy market stability. Such fluctuations affect inflation, government revenues, investment decisions, and energy security across both oil-exporting and oil-importing economies. This article examines the economic rationale and practical effectiveness of crude oil price stabilization, focusing on the roles played by governments, producing nations, and market institutions in managing price uncertainty. Drawing on established …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 1, 2026 · pp. 45–49 Read article
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An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR
Abstract: This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 14–24 Read article
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Problems and Remedies for Growth of Rural Entrepreneurship in India
Abstract: Rural entrepreneurship is something that relates to establishing new business developing new product that results in developing the rural areas. As rural people are migrating towards the urban areas due to existence of better employment opportunities according to their skills and knowledge are available. They get better pay for their work in urban areas which is not possible in rural sector due to insufficient funds. The rural population get a …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 17–21 Read article
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A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article
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Determinants of Employee Motivation and Satisfaction in Indian Postal Services
Abstract: Employee motivation and job satisfaction play a crucial role in the effectiveness of public service organisations, particularly in labour-intensive sectors such as the Indian postal services. In an environment marked by rising service expectations, technological change, and operational pressures, understanding the factors that influence employees’ motivation and satisfaction is essential to sustaining service quality and organisational performance. The present study examines the key determinants of employee motivation and job satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Investment Opportunity in Capital Market by Focusing on Oil Sector
Abstract: Capital markets are an essential mobilization of resources for the corporate sector. Investors’ confidence is key to the healthy developments of capital markets; it includes the stock market and the bond market. It is a capital market for the trading of company stock and derivatives. The project aims to understand the overall equity market, to get to know the trading, and clearing and settlement aspect of the equity market. This …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 19–22 Read article
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Impact of Covid-19 on Agricultural Practices of India
Abstract: Agriculture is the prime sector which feed all the people living in the world. From the ancient to modern period, people are giving more importance for agriculture in order to fulfill their food needs. It is important to say that, COVID-19 make a significant impact on agriculture in various dimensions. The researcher has studied the impact of COVID-19 on agriculture in various aspects in India. Personal observation and unstructured interview …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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From Start-up to Scale-up: Strategies for Building a Successful E-commerce Entrepreneurial Venture in India
Abstract: The e-commerce industry in India has been rapidly growing in recent years, with increasing numbers of start-ups entering the market. Success does not come easily, though. This research paper aims to identify strategies for building a successful e-commerce entrepreneurial venture in India, with a focus on the transition from start-up to scale-up. The research methodology involved a review on case studies of successful e-commerce ventures in India. These suggest that …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 110–118 Read article
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Unemployment Situation in Delhi: A Case Study of South West Delhi
Abstract: This research paper examines the prevailing conditions of unemployment and underemployment in Delhi, with a focused analysis of their structural and socio-economic dimensions. The study highlights the growing significance of understanding labor market dynamics in a rapidly urbanizing metropolitan region. By evaluating the scale and patterns of unemployment, the paper seeks to identify key factors influencing workforce participation and employment outcomes in Delhi. The research incorporates essential labor market concepts …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 36–60 Read article
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COVID-19 Impacts on Indian Economy: A Review
Abstract: The COVID-19 pandemic had a great outbreak not only on human lives but also on the economies.Arising economies like India had faced a greater impact of this pandemic because of its poor healthinfrastructure, poverty, population and slowing growth rates. The government is taking variousdecisions to control this pandemic, but nobody knows is these decisions are sufficient or not, as thisdepend on when the virus is controlled in the country. But …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 1, 2021 Read article
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Social Marketing Concept and Its Application in Tourism and Hospitality Industry
Abstract: Social marketing has the potential to influence personal, community and business behaviors throughout the tourism system. It starts and finishes with research, and research is conducted throughout to inform the development of the strategy. Social marketing has established itself as a coherent and valuable discipline, taking the principles of commercial marketing and applying them to the resolution of important social problems.
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 26–39 Read article
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Is COVID-19 Shining a Light on Leadership?
Abstract: As the world wades through the aftermath of pandemic, with months of lockdowns and social distancing, the disruption is making way for new dynamics. This study outlines how learning and development teams in the various organizations can help employees and leaders react and respond to the crisis. There are different strategies in which the business leaders help and lead through business disruptions caused by COVID-19. In the need of the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 22–27 Read article
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Recent Employment Schemes of the Government of India: Reducing Unemployment and Enhancing Self-Employment Opportunities
Abstract: This research paper aims to explore the recent employment schemes implemented by the Government of India and their impact on reducing unemployment rates. Additionally, it will discuss various schemes that have enhanced self-employment opportunities for individuals. The paper adopts a well-prepared research methodology, analyzing the effectiveness of these schemes and their contribution to India’s economic growth. India is the largest democratic country in a world. Unemployment is one of the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 35–39 Read article
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Scholastic Pros and Cons of COVID-19: A Review
Abstract: The effect of the COVID-19 pandemic is detected throughout the world. The educational zone in Indiaand the world are severely damaged due to this. The global lockdown has imposed a very bad impacton the students lives. About 32 million students have stopped going to schools/universities, and alleducational activities have stopped in India. The COVID-19 outburst has warned us that change isunavoidable. It has acted as a activator for educational institutions …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 1, 2021 Read article
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A Study of Gamification in Employee Training in the IT Industry with Reference to AMO Theory
Abstract: Employee training and learning is an important aspect of Human Resource Development in anyorganization. It has larger role and is more important in Information Technology industry because ITindustry requires continuous improvement in the skills of the employees. Various IT organizationshave tried to implement gamification in employee learning systems. The aim of applying gamificationin learning system is to make learning more rewarding and continuous. This paper studies thegamification effect on employee …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 1, 2021 Read article
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Review on Approaches to Eveluating Online Store
Abstract: The development of internet shopping has caused substantial changes in customer behavior and the evolution of online retailers. This paper aims to explore various approaches to evaluating online stores and their impact on customer experience. The study looks at the following aspects: Theoretical Model for the Unified Online Customer Experience: The research proposes a theoretical model for a unified online customer experience, drawing from existing literature on consumer behavior in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 35–40 Read article
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Impact of COVID-19 on E-Marketing Channels
Abstract: With increased social media engagement and craving for digital content, digital Medias provided the marketers with lot of opportunities to cash on. This endeavor is about the E-Marking framework grasped by association in the current fast moving world and how they develop their market, how they reach to their customer and give them a basic strategy to improve relationship by giving them proficient and snappy online business opportunity. Directly the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article