Search
890 articles for “branding, corporate social responsibility, COVID-19, crisis, funding”
Nothing matched all of your words, so these match any of them.
-
Impact of Global Economic Crisis on India and the ASEAN Countries
Abstract: The Global Economic Crisis 2008 was started from United States from 2006–2007 and known as the worst financial crisis which affected all over the World. This causes the up-growing US housing sector to collapse and by which almost the developed and developing economies were affected. This study draws evidence by focusing on the impact of economic crisis in India and the ASEAN countries over the period of 2006–2010. Most of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 12–20 Read article
-
Empathy in Industry 5.0: Humanizing Business Through Customer-Centric Marketing and Branding
Abstract: Industry 5.0 represents a significant transition from automation-centered industrial models to human-centric, sustainable, and inclusive practices that emphasize collaboration between humans and advanced technologies such as artificial intelligence, robotics, and IoT. Unlike previous industrial paradigms focused primarily on efficiency and productivity, Industry 5.0 seeks to balance technological innovation with human values. A key dimension of this transformation is empathy, which enables organizations to humanize technology-driven processes and build meaningful relationships …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
-
A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
Is COVID-19 Shining a Light on Leadership?
Abstract: As the world wades through the aftermath of pandemic, with months of lockdowns and social distancing, the disruption is making way for new dynamics. This study outlines how learning and development teams in the various organizations can help employees and leaders react and respond to the crisis. There are different strategies in which the business leaders help and lead through business disruptions caused by COVID-19. In the need of the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 22–27 Read article
-
Corporate leadership for gender equality
Abstract: The worldwide ratio of female and male leaders in the corporate sector is very poor. The government has taken an initiative to motivate gender equality in corporate. Keeping in mind this scenario, the theme of International Women’s Day 2025 was kept ‘Accelerate the Action’. The presence of women in corporate leadership positions has many advantages. As women are equally responsible for growth of an organization, they should get equal opportunities …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–7 Read article
-
Influence of Employer Branding on Employee Retention
Abstract: Employer branding is the strategic effort by which a company shapes and projects its image as an employer. It encompasses the organization's culture, values, work environment, and overall reputation, aimed at attracting and retaining top talent. Employer branding exerts a significant impact on employee retention by fostering a sense of belonging, purpose, and satisfaction among employees. When a company's values, culture, and opportunities are clearly communicated and aligned with employees' …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
-
Corporate Rebranding
Abstract: the changes they do in their brand. The present paper gives understanding about the corporate strategyin rebranding their products and analyzes the impact of such strategies on brand equity. The paperexamines the clear cut view about Rebranding Strategy in industries. As will as eliminate thecompetitors in the commodity market, and advertising and promoting the product to the people indifferent way. The paper exposed a conceptual model to integrate different dimensions …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
-
COVID-19 Pandemic: Strategies for Educational Institutions in India
Abstract: Beginning of the March 2020, COVID-19 had created numerous problems in the field of education. As of 31 March 2020, 185 nations around the world had reported the closure of educational institutions. Educational institution closures had a profound and enduring impact on health, educational, economic, and social inequalities. The lockdown brought an unpredicted pressure on the education framework of the nation. As COVID-19 pandemic spreads, the educational institutions at primary, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
-
Higher Education in the Age of COVID-19: The New Normal
Abstract: The current disastrous impact on the society due to dangerous COVID-19 outbreak, everyone ispreparing for the post COVID-19 world and also for future pandemics. Academicians are trying toadopt available alternative ways for the future of education delivery in the post COVID-19 and theconcept of new ‘university’ in a new ‘normal’ are coming in picture. Blended learning is becomingpopular rapidly in many countries, in absence of traditional methods. Among all subsystems …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
-
COVID-19 and Indian Judicial System
Abstract: Everything is affected by COVID-19 and judicial system is not exception to it. The COVID-19 effectpositively as well as negatively on Indian Judicial system. For first time virtual court systemimplemented for first time in the history of legal system. In the virtual court system, procedureconducted through the video conferencing, e-filling allowed, work from home started, extend thelimitation period for file appeal, and use ADR mechanism for given justice to the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 2, 2021 · pp. 25–31 Read article
-
Social Entrepreneurs - A Case Study of Kalaghatagi Wooden Cradle Maker
Abstract: Indian Economy is scaling sky limit, credit goes to surge of innovative start-ups, changing scenario of small businesses ,more young minds are involving ,They are changing the traditional models of businesses .They are nurturing their passion ,they are converting their ideas into realities and brought the changes in the minds of people who thought or thinking that entrepreneurship is only for profit oriented. And social entrepreneurs are following ancestral business …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 12–15 Read article
-
Performance evaluation of distinct Categories of Mutual Funds
Abstract: A mutual fund is only such an investment which is offering diverse types of products which could satisfy all the kinds of investors based on the risk and return level. For creating more wealth, it is especially important that investors in India prefer not only the traditional investment options like fixed deposit savings account etc. They should move ahead towards Mutual Funds, which is offering many products which are based …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 33–46 Read article
-
A Detailed Financial Analysis on Prominent Indian Ayurveda Companies Before and After the COVID Era
Abstract: At present, the Ministry of AYUSH under the Government of India regulates and promotes Ayurvedic medicine as a well-recognized and systematically governed alternative healthcare system. In response to the growing global demand for traditional and holistic medical practices, several universities and institutions now offer specialized degree programs in Ayurveda to produce qualified medical professionals. Ayurveda, which is considered an Upaveda of the Atharva Veda, represents one of the oldest traditional …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
-
Brand popularity among consumers
Abstract: Brand desire is a quintessential step toward grasp purchaser preference behavior, to which buys consequently pay attention to. Brand preferences divulge the type of attributes that a company has to strengthen its role and increase its market share. It also forms a critical center in creating the profitable company method of an organization and offers perception into the development of the product. However, from a bundle of attributes to experiences, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
-
Review on the New Education System after COVID-19 Pandemic
Abstract: Now that everything is affected due to COVID-19 pandemic. Many people lost their lives and jobs.Many sector will collapsed or greatly impact by the pandemic, education sector is also affected. Nowwe have to approach the strange routine in the post COVID-19 pandemic or highlighted the emergingopportunity and challenges of new education system. Thus this article try to think a gain education inthe strange routine of post COVID-19 pandemic through perspective …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
-
The Role of Behavioral Accounting in Understanding Financial Decision-Making and Its Influence on Corporate Strategies
Abstract: Behavioral accounting has emerged as a crucial field in understanding financial decision-making by integrating cognitive psychology with traditional accounting principles. This study examines how behavioral accounting influences corporate strategies, with a particular focus on mitigating cognitive biases, improving investment decisions, and enhancing financial transparency. The research employs a systematic literature review and statistical correlation analysis of secondary data from 2020 to 2024. Key findings reveal a strong correlation (r = …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 12–28 Read article
-
Scholastic Pros and Cons of COVID-19: A Review
Abstract: The effect of the COVID-19 pandemic is detected throughout the world. The educational zone in Indiaand the world are severely damaged due to this. The global lockdown has imposed a very bad impacton the students lives. About 32 million students have stopped going to schools/universities, and alleducational activities have stopped in India. The COVID-19 outburst has warned us that change isunavoidable. It has acted as a activator for educational institutions …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 1, 2021 Read article
-
A Study on problems faced by adolescents during COVID – 19 lockdown
Abstract: WHO defines adolescents as individuals in 10 – 19 years of age group. It is a period of multiple transitions involving in many aspects from living circumstance which changes view, opinion, and perception among adolescents and ultimately effects their behaviour. They mostly have strong need for their privacy during stay-at-home orders or lockdown and parents should respect their space. Hangouts, sports, events may hit hard because interest of adolescents scattered …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 1, 2022 Read article
-
Crypto’s Fund Hub: Crowd Funding Platform Using Blockchain
Abstract: Crowdfunding has emerged as a pivotal mechanism for funding innovative projects and startups, revolutionizing the traditional financing landscape. However, concerns surrounding transparency, security, and trust in crowdfunding platforms persist. In response to these challenges, this research explores the integration of blockchain technology into crowdfunding, presenting a novel approach to enhancing the efficiency and reliability of crowdfunding campaigns. Through a comprehensive investigation, this study demonstrates the potential of blockchain's distributed ledger …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 2, 2023 · pp. 27–33 Read article
-
Impact of COVID-19 on Digital Payment System in Chennai
Abstract: The goal of this study is to quantify the impact of the COVID-19 pandemic on the digital paymentsystem in Chennai. The COVID-19 pandemic has accelerated the adoption of digital payment systemswhile also causing a significant increase in users taking precautionary measures to ensure the safetyof their financial transactions. Questionnaires were used to collect primary data on the ground, whilesecondary data was gathered via the internet, journals, and business publications. A …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article