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106 articles for “digital finance”
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Effect of Digital Marketing on Rural Marketing
Abstract: In current years, advertisers see an undiscovered potential in the rustic fragment of the nationbecause of the financial movements which thusly leaded to ascend in buying force of the provinciallocal area. Recently, presentations of plans by significant telecom players, for example, reducingdown expense of internet packs have brought about huge ascent in number of web clients in therustic fragments. Likewise in, dispatching of cheaper advanced cells has added to the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Evaluating Retail Chain profitability: Insights From ITC.
Abstract: This study evaluates the profitability of ITC Limited, a diversified Indian conglomerate prominent in sectors like FMCG, hotels, and agribusiness. Using key financial ratios—debt-to-equity, current ratio, working capital, and return on equity—the research assesses ITC's financial health and efficiency over a five-year period. The objective is to understand how ITC’s internal strategies for cost management, supply chain optimization, and resource allocation contribute to its profitability amidst market challenges. The research …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article
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Impact of COVID-19 on Digital Payment System in Chennai
Abstract: The goal of this study is to quantify the impact of the COVID-19 pandemic on the digital paymentsystem in Chennai. The COVID-19 pandemic has accelerated the adoption of digital payment systemswhile also causing a significant increase in users taking precautionary measures to ensure the safetyof their financial transactions. Questionnaires were used to collect primary data on the ground, whilesecondary data was gathered via the internet, journals, and business publications. A …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article
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A study on consumer satisfaction towards mobile app banking system
Abstract: This executive summary provides an overview of a study. Through this study, we aim to gain insights into consumer perceptions, experiences, and satisfaction levels with mobile app banking systems. By employing rigorous research methodologies, including surveys, interviews, and usability testing, we seek to identify key drivers of satisfaction and areas for improvement. The findings of this study will not only benefit banks and financial institutions in refining their mobile banking …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 124–141 Read article
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Examining the Literature on E-Banking
Abstract: The banking sector has seen a growth in internationalization, acquisitions, takeovers, and consolidation on a global scale, making it more chaotic and competitive. By offering financial services and goods, several non-banking companies are also making inroads into the banking industry (examples includes the credit card provided by Toyota, GM's vehicle financing, and Merrill Lynch's investments). As a result, consumers today have several options when choosing financial services. Banks, brokerage firms, …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 9–13 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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A Systems Perspective on Sustainable Construction: Applying Operations Research to Green Building Initiatives
Abstract: This paper explores how operations research (OR) methodologies can enhance green building initiatives through a systems approach, integrating decision-making domains such as finance, marketing, manufacturing, and service operations. The research employs a comprehensive literature review and application of OR techniques to analyze and optimize sustainable construction practices. Key objectives include understanding the role of decision theory in improving project decisions, exploring financial and marketing strategies to promote green building, implementing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 33–38 Read article
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A Study on E-Banking and Traditional Banking Services and Comparison
Abstract: This research work tries to clarify the differences between online and traditional banking. In the modern technological period, human life has gotten a lot easier than it used to be. Everything has been digitized as a result of technological advancements. Banking is also the most important of them all. Within the realm of technology, the financial system has advanced significantly since the 18th century. There are many advantages to technology. …
Published in NOLEGEIN Journal of Financial Planning and Management · pp. 15–22 Read article
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Challenges and Ethical Considerations in Implementing ArtificialIntelligence in Indian Academic Libraries
Abstract: Artificial Intelligence (AI), which is fundamentally altering information systems worldwide, has a lot to offer academic libraries. In response to growing digital collections and user expectations, Indian academic libraries have been looking into AI-enabled services including intelligent cataloguing, chatbots, RFID-based tracking, and analytics-driven collection building. However, a number of obstacles technical, financial, legal, ethical, social, and operational restrict adoption. In addition to identifying important gaps in Indian LIS research and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 7–11 Read article
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A Study on Financial Trading and Investment Practices at BigBulls
Abstract: Financial trading and investment practices play a crucial role in shaping portfolio performance and risk management strategies in modern financial markets. This study examines the trading and investment practices adopted at BigBulls, with a focus on decision-making processes, trading instruments, risk assessment methods, and portfolio diversification strategies. The research aims to understand how market analysis, technology-driven tools, and investor behavior influence trading outcomes at BigBulls. Both primary and secondary data …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Impact of Regulatory Changes on Non-Life Insurance Companies in India
Abstract: The non-life insurance sector in India has undergone significant changes due to evolving regulatory frameworks introduced by the Insurance Regulatory and Development Authority of India (IRDAI) and other governing bodies. These regulatory changes, aimed at improving market efficience, consumer protection, and financial stability, have had a profound impact on the operations, financial strategies, and market positioning of non-life insurance companies. This paper explores the various regulatory reforms, including detariffing, mandatory …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Assessing the Development, Effectiveness, and Sustainability of SBI in the Post-Epidemic Era
Abstract: This study examines the financial performance of the State Bank of India (SBI) over the recent five‐year period (FY2020–FY2025), focusing on profitability, asset quality, capital adequacy, efficiency, and growth. Using secondary data from SBI’s annual reports and industry publications, key financial ratios are analysed to evaluate trends in Return on Assets (ROA), Return on Equity (ROE), Net Interest Margin (NIM), Non‐Performing Asset (NPA) ratios, Cost‐to‐Income ratio, and other indicators. The …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 17–21 Read article
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Standardizing Domestic Value Addition Audits: A Framework for OEMs in Emerging EV Markets
Abstract: Domestic Value Addition (DVA) has become a vital compliance parameter in India’s electric vehicle (EV) industry, particularly for Original Equipment Manufacturers (OEMs) seeking eligibility under government incentive programs such as FAME II and the Production Linked Incentive (PLI) scheme. This study proposes a standardized audit framework for verifying DVA claims in emerging EV markets by integrating financial auditing, techno-commercial assessment, and regulatory certification practices. The research is based on internship-driven …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 24–29 Read article
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Health Insurance Sector in India: Growth, Regulatory Reforms and Transparency Initiatives of IRDAI
Abstract: India's health insurance sector has become an important component of the nation's healthcare finance system by providing financial security against rising medical costs and increasing access to healthcare services. The sector has grown significantly due to a number of factors, including rising healthcare spending, public awareness, business sector participation, digitisation, and government initiatives.In order to guarantee orderly sector development, safeguard policyholders, bolster insurer accountability, and improve transparency, the Insurance Regulatory …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Decentralized Finance (DeFi) versus Traditional Finance in India: RegulatoryChallenges, Emerging Opportunities, and Security Risk Governance
Abstract: The conventional financial system in India, which oversees assets worth more than ₹220 trillion and provides services to more than 500 million account holders, is facing a new challenge from the fast expansion of blockchain-based decentralised finance (DeFi) protocols. This is an unprecedented turning point in the country's financial ecosystem. There are pressing concerns regarding the regulatory framework, systemic opportunities, and security governance frameworks suitable for India's specific socioeconomic situation …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Challenges Before Startup Entrepreneurs in Present Entrepreneurial Ecosystem
Abstract: The entrepreneurial ecosystem is the environment in which startups are born, grow, and succeed. It comprises elements that help companies succeed, such as infrastructure, talent, and finance access. The entrepreneurial ecosystem is constantly evolving, and the challenges faced by startup entrepreneurs are also changing. To provide a supportive environment for businesses and entrepreneurs, initiatives like Startup India, Make in India, and Digital India have been introduced. Startup entrepreneurs are indi- …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 51–59 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Phishing URL Detection in the Era of Machine Learning: A Comprehensive Analytical Review
Abstract: The rapid expansion of internet usage and the exponential growth of digital data have significantly increased the global attack surface, leading to a rise in sophisticated cyber threats. Among these, phishing has emerged as one of the most widespread and persistent forms of cyberattacks. Phishing involves the use of social engineering and deceptive techniques to trick users into revealing sensitive information such as login credentials, financial data, and personal details, …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Disruptive Business Innovation: A Case on Reliance JIO Telecom Services
Abstract: The Indian wireless telecom sector stands to be the second-largest market in the world in terms of subscribers and data consumption after China. From being a voice-oriented to data-oriented service,the telecom business model has seen rapid adoption by consumers and capacity expansion throughout the Indian landscape. However, this sudden shift in the business model has been observed ever since the inception of Reliance Jio’s disruptive digital platform. As a new …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 13–18 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article