Search
442 articles for “Strategy”
-
Corporate and Business Strategies of Tesla Company
Abstract: Tesla Company has become one of the leading electric vehicle manufacturing companies in the US market. The differentiation strategy currently adopted by Tesla Company is not making the organisation distinct in the US electric vehicle industry. This report has recommended the favourable corporate and business strategic directions for Tesla in order to achieve its strategic vision and thereby gain sustainable competitive advantage in the US market. At the corporate level, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 10–23 Read article
-
Role of Blue Ocean Strategy in Marketing of Mobiles
Abstract: The concept of blue ocean strategy is well defined in the quote blue ocean strategy: “Do not Competewith Rivals-Make Them Irrelevant”. “Blue Ocean Strategy” is considered to be a simultaneouspursuit of low cost and differentiation for creating a new space in the market. A proven and practicalapproach to creating breakthrough business ideas, blue ocean strategy seeks to make the competitionirrelevant by creating a leap in value for both the company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
-
A Study on Marketing Strategy on Nitin Jatin Textiles LLP
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article
-
Marketing Strategies for Entrepreneurs
Abstract: The main objective of this paper is to analyse the existing literature and review of the author’s perspectives in relation to the role of entrepreneurial marketing. The entrepreneurial marketing as a strategy helps to indicate the new ideas in marketing environment in the present times. This paper follows a design methodology approach which reflects on some important marketing strategies through a list of related websites. It studies those websites which …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 17–24 Read article
-
A Study on Social Media and Marketing Strategies of Fitspire Company
Abstract: The rapid expansion of digital technologies has transformed traditional marketing practices, compelling brands to adopt social media–driven strategies to remain competitive. This study examines the role of social media and marketing strategies adopted by Fitspire, an emerging Indian wellness and nutrition brand. The research is based on a qualitative descriptive approach supported by internship-based observations and secondary literature. The study analyzes how Fitspire leverages platforms such as Instagram, YouTube, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
-
Understanding Innovation Strategies for New Product Development
Abstract: The current literature indicates a high rate of New Product Development (NDP) failure. Many of them believe that the main reason behind such failures is the way the NPD process is managed. Though the scientific literature employing the term is not structurally consistent enough, it has attained a widely spread implementation-based response in the shape of national and regional innovation systems, as well as other innovation fostering initiatives. Innovation reflecting …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 21–25 Read article
-
Customer Perception of Pricing Strategies and Their Influence on Hotel Booking Decisions: Evidence from Rajasthan
Abstract: The growing competitiveness and fluctuating demands of tourism are a challenge to the hospitality industry, and the issue of prices is a critical issue that determines the choice of hotels to stay. Hotels commonly vary the price of their rooms using dynamic, seasonal, discount, and corporate pricing to maximize their occupancy and income. Price differences, however, are seen differently by customers, and this poses a challenge in ensuring price transparency, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 · pp. 17–28 Read article
-
Enhancing Organizational Performance through Behaviour Management Strategies
Abstract: This paper explores the concept of enhancing organizational performance through behavior management strategies . Organisations are always looking for ways to increase performance and accomplish their objectives.. While various factors contribute to organizational performance, the behavior of individuals within the organization plays a crucial role. Behavior management strategies encompass a range of techniques aimed at understanding, influencing, and modifying individual and collective behaviors in the workplace. This paper examines several …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 13–24 Read article
-
A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products
Abstract: This study looks at how pricing strategy affects customers' purchase intention towards FMCG products, as price is one of the main factor’s customers consider while buying everyday products. The study focuses on understanding how pricing methods such as discounts, promotional offers, and value-based pricing influence customers' buying decisions. The information for the study was collected through a structured questionnaire, and additional details were obtained from books, journals, company reports, and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
-
How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
Abstract: The revival of Campa Cola by Reliance Consumer Products Limited (RCPL) represents one of the most significant examples of strategic brand resurrection and market disruption in India's Fast-Moving Consumer Goods (FMCG) industry. Acquired by Reliance Industries in 2022 for approximately ₹22 crore, the once-iconic Indian soft drink brand was repositioned to challenge the long-standing dominance of multinational beverage companies such as Coca- Cola and PepsiCo. This case study examines the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 19–30 Read article
-
Strategies to deal with Organizational stress
Abstract: Today the MNC industry is one of the fastest growing sectors of India. Now-a-days Multinational companies are becoming profit and target oriented, so it increases the stress in the minds of employees. Stress management is an important activity of strategic human resource management. It has a significant impact on the performance of the employees and efficiency of the organization, so there is an immediate need to design an efficient way …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 39–41 Read article
-
Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism Sector
Abstract: Pricing in the hospitality industry is a critical factor in the determination of reservations by customers in the hospitality industry, which is very competitive. Nevertheless, even though the dynamic and promotional pricing models were widely used, there is not much empirical evidence on what dimension of pricing would have the strongest influence on accommodation booking behavior. The main issue is how various pricing perceptions e.g. fairness, corporate pricing, seasonal adjustments, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
The Role of Behavioral Accounting in Understanding Financial Decision-Making and Its Influence on Corporate Strategies
Abstract: Behavioral accounting has emerged as a crucial field in understanding financial decision-making by integrating cognitive psychology with traditional accounting principles. This study examines how behavioral accounting influences corporate strategies, with a particular focus on mitigating cognitive biases, improving investment decisions, and enhancing financial transparency. The research employs a systematic literature review and statistical correlation analysis of secondary data from 2020 to 2024. Key findings reveal a strong correlation (r = …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 12–29 Read article
-
Strategies of the Successful Long-term Business
Abstract: This paper is mentioned some more useful strategies for the successful long-term business. I release my thoughts in this paper by carefully and my personal experience is shared by the industries. Currently COVID-19 situation many companies faced problem. How to run company and sustain in market. Here we suggested very useful points in this paper it is very useful of the new and old company.
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
-
The Green Beaver Company Operates a Challenging Export Implementation Plan Strategy to Brazil: A Case Study on a Canadian Company Toward Global Perspectives
Abstract: Green Beaver believes that their business will rapidly evolve and plans to expand their business intoother countries. They have partnered with Export Development Canada (EDC) to expand intointernational markets. Green Beaver’s export implementation plan is getting very much competition toenter Brazil. It has six stages of exporting, including creating an organization, seeking information onthe export market, creating an export marketing plan, and assessing risks, assessing regulations,creating export operations, and finally …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
-
Voice Search Revolution: Optimizing Your Strategy for The Vocal Era
Abstract: The study explores the evolving landscape of voice search and its impact on modern business strategies. Voice-activated gadgets and virtual assistants are becoming necessities in everyday life; therefore, businesses need to change their strategies to stay competitive. The study examines into real world examples, such as Amazon, Google, Domino's Pizza, Apple, and Microsoft, showcasing how these entities have successfully optimized their strategies for the vocal era. Businesses may obtain a …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 12–18 Read article
-
A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
Strategies of the Successful Long-term Business
Abstract: This paper is mentioned some more useful strategies for the successful long-term business. I releasemy thoughts in this paper by carefully and my personal experience is shared by the industries.Currently COVID-19 situation many companies faced problem. How to run company and sustain inmarket. Here we suggested very useful points in this paper it is very useful of the new and oldcompany.
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
-
Supply Chain For Sustainable Development & Growth
Abstract: Supply chain management has got immense importance in present time & it is used for sustainable development & growth. Supply chain strategy must be in line with corporate strategy & business strategy. An organization may have strategic business units (SBUs) for various purposes & thus must have SBU strategy. SBU strategy must be linked with corporate business strategy & both of them must be integrated with supply chain strategy. For …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 1–7 Read article
-
Sales Promotion Strategy by Masqati Dairy Milk
Abstract: Promoting is a thorough term and it incorporates all assets and a Bunch of exercises to direct andoffices the progression of merchandise and enterprises from maker to shopper during the time spentappropriation Showcasing Contains all exercises engaged with the indemnity. Masqati dairy was setup in the year 1965 by Ibrahim Container Abdullah Masqati. We started with managing in entire milkand conditioned milk. From that point forward we never thought back …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article