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1256 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Determine The Relationship Between Various Leadership Styles and Employee Morale
Abstract: This research investigates the impact of leadership style on employee morale, addressing how different leadership approaches influence employee engagement and job satisfaction in organizations. The study seeks to address the following important research questions: How do different leadership philosophies—transformational, transactional, and authoritarian—relate to employee morale? Which leadership approach boosts morale the most? The objectives include assessing the effects of these styles on employee morale and identifying contextual factors that may …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 6–11 Read article
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Assessing Training Needs of Madhya Pradesh State Tourism Development Corporation (MPSTDC) Hotel Staff: Identifying and Industry Needs
Abstract: Training of all employees is important as customers interact with employees in different departments and they all must be well trained. When employees join the hotel, they should be given proper training. Training and its feedback would help in improving process quality and also lead to improvement in employees’ performance. Training can mainly be focused on employees who are not meeting their targets, are weak, or are creating a hindrance …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 11–19 Read article
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Evaluation of Inventory Management Practice (The Case of Anbessa City Bus Service Enterprise, Addis Ababa)
Abstract: The main purpose of this study was to evaluate inventory management practice in the case of Anbessa City Bus Service Enterprise (ACBSE), Addis Ababa. The study employed explanatory research design with mixed research approach. A sample 94 employees are selected by using purposive sampling method from the population of 143 employees of the enterprise concerning to inventory management. For this study mainly primary data were collected by using structured questionnaire, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 2, 2021 · pp. 1–17 Read article
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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A Study on Sustainable Dairy Marketing Practices Followed by the Indian Dairy Industry
Abstract: The Indian dairy industry plays important role in the country's economy and agricultural landscape, providing livelihoods to millions of people while meeting the nutritional needs of entire population. In recent years, the industry has witnessed significant growth and transformation, with a focus on sustainability across various aspects of dairy production and marketing. This paper presents a comprehensive study on sustainable dairy marketing practices adopted by the Indian dairy industry. It …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 · pp. 35–43 Read article
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An Empirical Study on Employee Retention in Manufacturing Industries
Abstract: Employee retention might be a consistent effort by the managers to outline and current labourers to get utilize of action and practices setup that tend to their different needs. A strong support system transforms into an awesome accomplishment instrument. Support of key delegate prosperity and accomplishment of any affiliation holding your best labourers ensures client satisfaction; extended thing bargains, happy accomplices, and incorporation agent’s intense movement considering and significantly embedded …
Published in NOLEGEIN Journal of Human Resource Management & Development · pp. 28–34 Read article
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article
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Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context
Abstract: In the era of network information, a wide variety of information filled with consumer eyeballs, including how to stand out from the fierce competition in the market and product homogenization of the status quo, has become an enterprise and an urgent problem. In addition, the user's willingness to buy and the behavior of the necessary conditions for the generation of users to notice the company's products, and how to make …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 29–33 Read article
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The Newest Marketing Trends of 2025
Abstract: As 2025 approaches, technological advances, shifts in consumer behavior, and the global economy have caused the marketing industry to change at an alarming rate. Instead of merely adjusting to these developments, marketers that wish to stay ahead of the curve must consider them. These new developments, which range from the emergence of AI-driven hyper-personalization to the significance of security in information distribution, provide both difficulties and barriers for companies trying …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 31–36 Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers ofBangladesh. People are using this service and becoming loyal of it. Due to the outbreak ofCOVID-19, now people prefer to order more food using online food delivery apps. Considering brandloyalty to the customers, this study was basically aiming to analyze the impact of marketing mixelements. A Cross-sectional causal questionnaire survey was done from 5th August …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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Hitches of Online Education: A Descriptive Study in the Ballari District of Karnataka
Abstract: The COVID-19 pandemic has disrupted students' learning process, it has led to the suspension of all educational institutions and examinations, and has forced many students to drop out of the education system. Educational institutions have resorted to online education to ensure that children do not abandon their studies. When this epidemic forced the learning process to be moved online, the education sector faced an unprecedented challenge. While many students spend …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 1–6 Read article
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How COVID-19 Affected the Technology, Economy, Social and Livelihood
Abstract: COVID-19 for all intents and purposes is a communicable disease caused by a newly DiscoveredCoronavirus, which basically is quite significant. The primary transmission to humans mostly was inWuhan, China, which particularly is significant. Since then, the virus for all intents and purposes hasmostly spread through person-to-person with the help of air, demonstrating that COVID-19specifically is a communicable disease caused by a newly Discovered Coronavirus, which for the mostpart is quite …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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Analysis on Demand and Supply of Precious Metals Commodities in World Market
Abstract: Commodity trading is an indispensable part in the investment portfolio of investors. Among the commodities traded in the commodity market, precious metals are the one which is traded by the investors less frequently. It is mainly for the reason of trade frequency of investors with respect to precious metals is decided by the demand and supply of commodities. This article explains the status of demand and supply of precious metals …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Financial Markets Industry in India
Abstract: The present article is a descriptive as well as an analytical study of the working of financial markets in India. This research will be focusing on the growth of the financial sector in the Indian economy and also some loopholes.SEBI and RBI also have come with a lot of new reforms and procedures to secure investors in case of fraud and insider trading. A financial market is a wider concept …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 1, 2020 · pp. 23–26 Read article
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A Study on the Collision of Education Development in the Growth of the Indian Economy and Population
Abstract: Education helps create core values for each nation. Education plays a stellar role in the development of the economy. Education not only provides solutions to economic problems like poverty, unemployment, and economic growth, but it also gives the solution to different social issues like crime rate, population growth etc. In building a nation, the contribution of education is as vital as the economy's growth for a nation's development. Hence this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 33–37 Read article
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A Study on Employee Attitude towards the role of Intrapreneurship in Organizational Performance
Abstract: This research paper delves into the concept of intrapreneurship, the practice of fostering entrepreneurial behaviour within established organizations, and its impact on employees and organizations. By surveying 250 employees from diverse industries in Mumbai and reviewing existing literature, this study seeks to understand current attitudes and perceptions regarding intrapreneurship, identify challenges employees face, assess organizational support, and evaluate the recognition of employee contributions. The findings reveal a positive outlook on …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 25–31 Read article
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A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra
Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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The Maze of Modern Job Hunting and Ghost Jobs: Exploring the phenomenon of Ghost Jobs as rising recruitment trend and hidden side of job market.
Abstract: The labor market is experiencing strange times around the world. Many job seekers are applying to jobs that never seem to get filled or have been posted for months. We refer to these job listings as "Ghost Jobs." An increasing amount of job postings on Indeed and LinkedIn are fraudulent. These are job postings for positions that might never be filled or won't be filled at all. Ghost jobs represent …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 39–45 Read article
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Central Initiatives of Organizational Leaders for Economical Solace in Post-COVID Situation
Abstract: The dexterity of a nation like India vastly depends upon the substantial growth of economy where the real flow of accomplished tasks is truly comparable with the available financial affluence in deed. That is why all the trained organizational leaders are absolutely concerned regarding the same, and they are undoubtedly advisable to enhance the productivity, and prior to that, they are largely aiming at the eight pieces of marketing, such …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 11–17 Read article
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Organizational Culture and Employee Stress: Examining Their Interconnection with Environmental Sustainability in the Workplace
Abstract: Employee stress, work satisfaction, and general well-being are all strongly impacted by organizational culture. Using a mixed-method approach, this study investigates the effects of leadership style, communication, work environment, and support systems on stress levels in a variety of industries. Positive cultures with open communication, encouraging leadership, and work-life balance have been shown to lower stress and increase productivity. On the other hand, exorbitant workloads, toxic cultures, and subpar leadership …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 Read article