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75 articles for “Media marketing”
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Marketing Strategies for Entrepreneurs
Abstract: The main objective of this paper is to analyse the existing literature and review of the author’s perspectives in relation to the role of entrepreneurial marketing. The entrepreneurial marketing as a strategy helps to indicate the new ideas in marketing environment in the present times. This paper follows a design methodology approach which reflects on some important marketing strategies through a list of related websites. It studies those websites which …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 17–24 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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A Study on Role of Digital Marketing In Promoting Events At Mm Active In Pune City
Abstract: The research project entitled focused on the area of Digital Marketing, which is becoming increasingly important in every organization, with Social Media Marketing Communications playing a significant role. The first part of the project, titled “To Study Role of Digital Marketing in Promoting Events" delves into the service industry in India and later focuses on MM Active India. The project emphasized the importance of Digital Marketing strategies and their impact …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Impact of COVID-19 on E-Marketing Channels
Abstract: With increased social media engagement and craving for digital content, digital Medias provided the marketers with lot of opportunities to cash on. This endeavor is about the E-Marking framework grasped by association in the current fast moving world and how they develop their market, how they reach to their customer and give them a basic strategy to improve relationship by giving them proficient and snappy online business opportunity. Directly the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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The Role of Advertising in Todays World
Abstract: As we know that Advertising is the most important tool of marketing. Several modes are available for advertising depends on the types of products. Television is most effective media for the products of kids same like that social media is very famous in young stars. In today’s advertising world, the doesn’t simply means about 30-second’s advertisement, but the companies need to be more concerned with how to cover all the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 19–22 Read article
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Use of Facebook and Twitter for Advertisement and Branding
Abstract: Abstract Social media now days have become a very burning issue. Watching advertisement on Facebook, Twitter, LinkedIn, etc. has become a regular to the customer. In the era of digitalization social media has become very effective way of advertising and branding. However, if the product/brand are new in the market, it is very tough in the initial phase to reach to the targeted customer through social media. As the product/brand …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 18–20 Read article
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The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article
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Leveraging Role of Social Media Influencers in Corporate World- an Overview
Abstract: Social media influencers have become the latest buzzword in marketing now-a-days. Social media influencer is a user on social media who has established credibility in a specific industry and has access to large audience and can persuade others by virtue of their authenticity and reach. Brands are engaging with and taking advantage of social media influencers to reach the audience. Brands collaborate with social media influencers to promote new products …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 · pp. 1–5 Read article
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Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Study the Impact of Influencer Marketing on Consumer Perception with reference to Fashion & Apparel Industry
Abstract: In today’s world, there is a rapid growth in social media platforms which has helped to make the marketing strategies particularly in the fashion and apparel industry. Influencer marketing has been used as a powerful tool for promoting a brand and forming consumer perception. Despite growing demand of influencer marketing, limited studies have been conducted related to the combine factors like consumer perception, impulse buying behaviour and brand loyalty in …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 · pp. 27–35 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Social Media Platforms: A case Study on Promoting Tourism in Nainital District, Uttarakhand
Abstract: This research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 7–13 Read article
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E-Commerce (online Marketing)
Abstract: The internet has made reaching to our target audience, no matter where they maybe , much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, we can now spend just a few bucks advertising on websites and social media. But the world of online marketing can be overwhelming for a busy small business owner to navigate. Modern …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article