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562 articles for “E-Business”
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Social Marketing Concept and Its Application in Tourism and Hospitality Industry
Abstract: Social marketing has the potential to influence personal, community and business behaviors throughout the tourism system. It starts and finishes with research, and research is conducted throughout to inform the development of the strategy. Social marketing has established itself as a coherent and valuable discipline, taking the principles of commercial marketing and applying them to the resolution of important social problems.
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 26–39 Read article
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A Critical Analysis of Performance of Higher Educational Institutions Through Balanced Scorecard
Abstract: Numerous studies have examined the effectiveness of the Balanced Scorecard (BSC) in organizations. It has been observed that many institutions adapt the BSC framework by modifying its perspectives to align with their vision, mission, and strategic themes. Some researchers have emphasized its applicability to Higher educational institutions (HEIs). This paper critically analyses the application of the BSC framework in assessing HEI performance, focusing on its effectiveness, challenges, and implications for …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Entrepreneur’s Perception on Instant Local Food Products: A Study with Reference to Street Vendors at Mangalore (D.K.)
Abstract: Eating outside has become costlier; more surprisingly vegetarian foods are getting inflated in their prices faster. In city limits, demand for readymade local foods are picking up at a faster pace, because in the present days, both of them work outside and hardly find time to cook at home. What matters to them is whatever available on time and with good quality. Eatables should be healthy, hygienic and prepared out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Recent Trends on Recruitment - A Review of a Consultancy Firm
Abstract: Recruitment is that the method of finding and hiring the most effective qualified candidate from inside or outside of a corporation for employment gap, in a very timely and value effective manner. Accomplishment may be a positive method of looking for prospective workers and stimulating them to use for the roles within the organization. Technology isn't simply one thing most are mistreatment to induce work done and to remain connected. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 32–39 Read article
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Digital Transformation and Innovation among Women Micro-Entrepreneurs in Uttar Pradesh: A Thematic Content Analysis
Abstract: This study focuses on the creative digital techniques used by women micro-entrepreneurs in Uttar Pradesh, India. The utilization of technologies such as WhatsApp Business, YouTube, UPI, and Meesho is identified through a thematic content analysis of secondary data sources, which include publications, journal articles, and platform case studies. The findings show that women in rural and semi-urban settings creatively use low-cost digital platforms to overcome constraints to market access, mobility, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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A study on AIs impact on Human Resource Management System
Abstract: Human resource management dates back to 18th century or before during industrial age when it was known as the labour management, then after the machine age of early 1900s it became personnel management as the industries required trained or skilled persons or personnel to run machines. After 1950s with the advent of electronics and computer, it slowly evolved into the field which we today called human resource management. After 1990s …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 26–31 Read article
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A Study of Impact of Advertising on Indian Culture
Abstract: Everyday countless advertisements flash on television screens and mobile phones. Advertising, now adays is big business and many industries like magazines, television industry, newspapers, OTTplatforms and many other media are in this race. The Objective of this paper was to study the impactof advertising on Indian culture. To know about celebrities’ impact on product endorsement. Aquestionnaire was distributed to 100 people and data was analyzed with the help of excel. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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Legal Solutions for Business and Individual Needs: A Global Comparative Study
Abstract: The study investigates the legal options accessible to common people and small enterprises in India. For people, it examines insurance, property disputes, family issues, consumer protection, and accident claims. It looks at contracts, employment, taxes, formation, and intellectual property for firms. It examines alternate procedures such as consumer forums, Lok Adalats, arbitration, and mediation in addition to the traditional court system. It analyzes the obstacles—cost, complexity, lack of understanding, language, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
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BUSINESS PERFORMANCE OF THE MSME’s IN SRIKAKULAM DISTRICT OF ANDHRA PRADESH
Abstract: MSMEs, or micro, small, and medium-sized enterprises, are the catalyst for economic expansion that supports fair development. The industry's main benefit is its inexpensive capital cost employment potential. Compared to companies, the MSME sector has a significantly higher labour intensity. Enterprise performance evaluation should consider several kinds of factors, including future potential and social advantages of the company in addition to the financial standing of the marketing at this point …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 59–69 Read article
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An Empirical Study on Employee Retention in Manufacturing Industries
Abstract: Employee retention might be a consistent effort by the managers to outline and current labourers to get utilize of action and practices setup that tend to their different needs. A strong support system transforms into an awesome accomplishment instrument. Support of key delegate prosperity and accomplishment of any affiliation holding your best labourers ensures client satisfaction; extended thing bargains, happy accomplices, and incorporation agent’s intense movement considering and significantly embedded …
Published in NOLEGEIN Journal of Human Resource Management & Development · pp. 28–34 Read article
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An Empirical Study on Employee Retention in Manufacturing Industries
Abstract: Employee retention might be a consistent effort by the managers to outline and current labourers to get utilize of action and practices setup that tend to their different needs. A strong support system transforms into an awesome accomplishment instrument. Support of key delegate prosperity and accomplishment of any affiliation holding your best labourers ensures client satisfaction; extended thing bargains, happy accomplices, and incorporation agent’s intense movement considering andsignificantly embedded structure …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article
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Turning Smartphones in to a Diagnostic Device and More
Abstract: Getting the right health checkup and at the right time is the need of the hour and that being done with a tap on the screen is a blessing. The global telehealth market size was valued at USD 61.40 billion in 2019 and is projected to reach USD 559.52 billion by 2027, exhibiting a CAGR of 25.2% during the forecasted period Eyeing this enormous potential, Ashutosh Lawania, co-founder of Myntra …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 1–6 Read article
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Study on Customer Fulfilment with the Execution of Customer Retention Strategies with Special Emphasis to Print Media
Abstract: Effective communication is crucial for the growth of any organization and is essential for social contact and daily life. Print media is a valuable source of information on the socioeconomic and political landscape, acting as an information and education agency and democratic instrument. It has been crucial during the independence struggle and has become a tool for improving knowledge, overcoming fear, and learning about current events. Customer retention is the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 15–19 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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The Cloud nine Method in GST Accounting with Optimistic Approach
Abstract: Financial information related to day to day economic entities is the measurement for processing the taxes for long term applications will have portfolio mix in one premise and cloud-based services delivered across a combination of private, hybrid, and public cloud based deployment models with the share of cloud services gradually increasing in the GST service. The GST subject quantifies the results of an organization's economic activities and this information is …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 1, 2019 · pp. 29–32 Read article
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Monte Carlo Method of Simulation for Queuing Problems in the Bank: A Management Decision-Making Tool
Abstract: In this paper, we study the queuing of loan customers of FUTO Microfinance Bank Nigeria Limited. The management of the bank was faced with the decision problem of either to employ an extra clerk to join a single server in the loan section of the bank or to assign the clerk (server) with extra duties. The management wanted to determine the idle time of the server, the waiting time of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 32–40 Read article
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An Empirical Study on Service Quality Improves the Customer Satisfaction in Retails Industries with Reference to Heritage Super Market in Hyderabad
Abstract: Retailing business is the major contributor for gross domestic product (GDP) in India. It hadgenerated millions of jobs both directly and indirectly. The population of India is the major advantagebecause of high demand for consumption for food products. Heritage is retailing brand and it knownfor its fresh and quality products. It offers food products, vegetables and household products. Theproduct categories at Heritage had been constantly growing according to the needs …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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An Analytical Study of Dividend Policy on Alkem Laboratories limited
Abstract: A dividend is the percentage of a company's net earnings that are given to each shareholder as a return on their investment in the business. A company's dividend policy outlines how it will distribute dividends. A dividend policy outlines the process by which a business will distribute dividends to its owners. The payout details in this structure include the frequency, timing, and amount of distribution. In this study researcher analyze …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 14–19 Read article
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Success Factors in Mobile Commerce
Abstract: The term "mobile commerce," or "m-commerce," refers to business dealings carried out using mobile devices, like tablets or smartphones. This essay looks into the purpose of m-commerce, how it's defined, and what essential elements make an implementation successful. With the use of research from a range of sources, such as books, websites, and polls, we hope to offer thorough insights into the field of mobile commerce. Through a thorough investigation …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 9–13 Read article
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Biomimicry: A Boon in Pharma Sector
Abstract: Business management is influenced by subjects of many natural and social sciences, a highly interdisciplinary field. Looking from a new angle, there seems to be an increasingly biomimetic influence. Biomimicry is an applied science that examines nature, its models, systems, processes, and elements to emulate or take inspiration from, in order to solve human problems. Mother nature has proven its ability to teach us about systems, materials, processes, structures and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 19–25 Read article