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1295 articles for “COVID-19, industry, lockdown, company, employee, leader, profit, business continuity plan”
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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A study on employee satisfaction on employee engagement schemes in RP agencies
Abstract: The employee engagement construct assesses the degree to which employees are willing to go above and beyond, feel committed to the organization, and are present at work. Higher ratings suggest that employees believe their ideas are useful, that their work has an impact on the company, and that their well-being and development are valued. Employee engagement (sometimes called work engagement or worker engagement) is a business management phrase. The degree …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 2, 2024 · pp. 29–40 Read article
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The Green Beaver Company Operates a Challenging Export Implementation Plan Strategy to Brazil: A Case Study on a Canadian Company Toward Global Perspectives
Abstract: Green Beaver believes that their business will rapidly evolve and plans to expand their business intoother countries. They have partnered with Export Development Canada (EDC) to expand intointernational markets. Green Beaver’s export implementation plan is getting very much competition toenter Brazil. It has six stages of exporting, including creating an organization, seeking information onthe export market, creating an export marketing plan, and assessing risks, assessing regulations,creating export operations, and finally …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Effect of COVID-19 in India
Abstract: Pandemics are the adverse situation, where huge number of people have to die fighting a certainabnormal condition or some deadly diseases. Earth has been seeing these types of pandemics frommany centuries and recovered from most of them in less time. But the newest and the deadliestpandemic caused by COVID-19 viruses giving a challenges to many countries to fighting against it.Instead of fading away it has been increasing rapidly. Everything was …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Role of Leadership Style and Employee Performance: A Cross-sectional Study at BALCO (Solve Plastics Ltd.)
Abstract: Leadership is a very important management skill not only for individuals working in profit-makingorganizations but it also extends to non-profit making organizations and governmental organizations because all these organizations have set goals to achieve and employees with whom they intend to achieve such goals. Understanding the impact of leadership style on employee performance is the goal of this study. The researcher chooses BALCO (Solve plastic products Pvt Ltd.) for the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 16–20 Read article
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Assessing the Impact of Work from Home on Employeeproductivity in the Modern Workplace
Abstract: Work from Home (WFH), also called remote work, became very common during the COVID-19 pandemic when many organizations allowed employees to work from their homes to continue their work safely. This research focuses on how working from home affects employee productivity. WFH has several positive effects. Employees save time because they do not need to travel to the office, which can reduce stress and give them more time to focus …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 1–11 Read article
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Employee Engagement and Retention: A Study of Software Professionals
Abstract: Employee engagement is a topic of enormous interest to both management practitioners and academicians alike as building an engaged employee base is the biggest differentiator for businesses. In India, employment numbers in industry and services is expected to grow from 223 M in 2010 to 319 M by 2020 as per the India Economic Survey. A person needs to be motivated to go beyond his/her brier and ‘step up’. To …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 12–23 Read article
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Unlocking Employee Retention: Empowering Leaders as Catalysts
Abstract: In today’s fiercely competitive business world, organizations must deal with the essential problem ofemployee retention. For an organization to succeed and endure, it must be able to draw and keeptalented employees. While various factors contribute to employee retention, the role of leaders within organizations has emerged as a significant influence on employees’ decision to stay or leave. This research paper examines the role of leaders in employee retention and explores …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 14–20 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Yoga for Win–Win Leadership Through Spirituality‘Spirit + Ability = Win–Win Leadership or Karma Yogi’
Abstract: The word ‘Spirituality’ means understanding the science of spirit or psychic energy or self in the physical body of human beings and realizing the relationship among psychic or self, environment and society. This state of self-spirit realized life is called ‘spiritual life.’ The measure of spiritual ability in an individual is called Spiritual Quotient. Scholars and scientists have proclaimed that science without spirituality is blind, and spirituality without science is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 1–8 Read article
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Leadership for Digital Age - The Next Generation Leader
Abstract: Change is constant and adopting the change is the wise decision. The present society all around isencountering change; the progress is from traditional age to digital age. Computerized innovation ischanging governmental issues, organizations, economies and society, and in addition our everydaylives. Leaders have to identify these changes as opportunities and not treat them as threats. There arecertain Universal leadership characteristics which will remain constant. This paper talks about newleadership skills …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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Organisation Commitment among Public Sector Employees-Myth or Reality
Abstract: The aim of the present study was to explore organisational commitment in the Indian public sector unit on all the three dimensions- affective, continuance and normative of the TCM Employees Commitment Survey by Meyer, J. & Allen, N. (2004). (TCM Employees Survey Academic Users Guide 2004). The participants were those having more than three years of experience in the organisation. Both descriptive and inferential methods of statistics were used. The …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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A Study on Impact of Employee Job Satisfaction in Various Stages of Employee Life Cycle
Abstract: Employee lifecycle is very important for any organization. Employee lifecycle includes every step anemployee goes through; from the time they enter an organization until they leave. Through bymaintaining a proper lifecycle, the organization can achieve its objective and can retain employee forlonger period of time. Employee life cycle management is considered a crucial function of the HRdepartment because it deals with the most valuable asset of the organization its employees. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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The Effect of Poor Employee Retention on Organizational Performance and Employee Engagement
Abstract: Employee retention is a critical aspect of organizational success, as it directly affects various aspectsof a company’s performance and the well-being of its workforce. This research article aims to explorethe effects of poor employee retention on organizational performance and employee engagement. Itexamines the factors contributing to high turnover rates, identifies the consequences of inadequateretention strategies, and proposes effective solutions for improving employee retention. The researchmethodology involves a comprehensive literature review, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 21–30 Read article
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Leadership in crisis time & Thought Leadership
Abstract: Covid-19 caused the globe to face enormous challenges. It has a big impact on practically every aspect of life. Everybody is impacted in terms of the economy, society, and psychology. The world has changed, and we must properly comprehend, embrace, and navigate it. Globally, there has been a shortage of money, making it difficult for anyone to obtain necessities. Market access has been impeded by trade restrictions and containment measures. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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A Study on the Reasons Behind NVIDIA’s Emergence as the Leading AI Company: Evidence from Primary Data
Abstract: This study explores students’ perceptions regarding the major factors behind NVIDIA’s emergence as a global leader in the Artificial Intelligence (AI) industry. The research primarily focuses on understanding how technological innovation, leadership vision, and strategic planning contribute to the company’s competitive advantage and long-term success. A descriptive research design was adopted for the study. Primary data were collected through a structured questionnaire administered to IT and MBA students, while secondary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 37–48 Read article
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Impact of Employee Empowerment on Organisational Performance: A Critical Evaluation of Literature
Abstract: Employee empowerment is not a new management concept. Because of its being a complex management tool, when it is applied properly, it can improve organisational performance, individual performance and individual productivity as well. The present study explores the concept of empowerment of employees and proves that there is a significant role of employee empowerment on organisational performance. To solve this purpose, selected studies have been reviewed and evaluated further. The …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · pp. 18–21 Read article
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Factors to BE Considered While Choosing Industry
Abstract: Whether you already have an idea for a new business or are just interested in becoming your own boss, it’s important to know a thing or two about the industry you’ll be getting into. After all, who’s going to loan you money if you don’t know where your industry is headed? And how do you plan to succeed if you don’t understand the competition? Business is the activity of making …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 24–26 Read article
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A Study on Green Businesses in India
Abstract: Increasing awareness on the various environmental problems has directed to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. In the modernmarket green business have evolved special implications. The word ‘Green’ indicates purity throughquality, fairness in price and worthy in dealings. These green business emphases on ecofriendlyproducts to satisfy the needs and wants of the customers with the scope of sustainable development toa …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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HR Rewards system and Employees motivation: An Analysis
Abstract: Research has proven that employees who get recognized tend to have higher self-esteem, more confidence, more willingness to take on new challenges and more eagerness to be innovative.As such, reward structures and the perceived value of those rewards, come more into focus as financial pressures restrict the type of rewards available, while retaining and motivating staff becomes more challenging.Employer-Employee relations are concerned with managing and maintaining the employment relationship which …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 43–49 Read article