Search
1689 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
Nothing matched all of your words, so these match any of them.
-
A Study on Implementing Technical Skills as a Subject of Curriculum for Management Students
Abstract: The study's focus states that besides temperament development, it is vital to drill technical skills in management students. During this explicit analysis, the importance of tools like SAP, TABLEAU, LINUX, SQL, DATAPINE, SAS, APACHE SPARK, QUALTRICS, MS OFFICE, HIGHCHARTS, fast BOOK etc. prompt the institutions to implement such skills within the syllabus for management graduates, so that the students will place them into utility and enhance their skills. These skills …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
-
Authentic Leadership to the Future
Abstract: Genuine leadership represents a management style that emphasizes leading through personal example and cultivating trust, openness, and responsibility. It is marked by self-awareness, relational honesty, balanced evaluation, and a deeply ingrained moral framework. Authentic leaders exemplify positive traits such as integrity, openness, empathy, resilience, and adaptability, while also encouraging trust-building, employee involvement, effective communication, accountability, innovation, personal development, and resilience within their teams. Obstacles include maintaining transparency, handling vulnerability, cultural …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article
-
Does Gender Biasness against Female Bosses/Leaders Persist: A Review
Abstract: In terms of educational achievement and leadership competency scores, women now surpass males. It is not enough to just disregard female supervisors. In actuality, workers take a little longer to receive feedback from female bosses. Implicit biases cannot account for these results either. Although it is often more common for employees to instinctively link males with careers and women with families as males are considered more effective than women, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
-
What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
-
Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
-
Consumer Trust in AI-Driven Responsible Marketing
Abstract: Artificial Intelligence (AI) is rapidly becoming a core element of modern marketing practice. Organisations increasingly rely on AI-based tools such as personalised recommendations, automated messaging, and targeted advertising to improve customer engagement and marketing efficiency. These technologies allow brands to communicate with consumers in ways that feel more relevant and customised. At the same time, the widespread use of AI has raised important concerns about data privacy, transparency, and ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
Computerized Accounting System for Small Businesses with Mobile Applications
Abstract: Small and medium-sized enterprises (SMEs) have long been known as important engines of the Indianeconomy. In addition to encouraging private ownership and entrepreneurship, SMEs are flexible andable to quickly adapt to changing market supply and demand. The aim of this study was to show thathow the factors of barrier affected practicing of accounting software system in SMEs of India.Informationalisation is a key strategy for creating modern business systems and improving …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
-
Behavioral Insights into Sustainable Consumer Choices
Abstract: The increasing urgency of addressing environmental challenges has brought consumer behaviours into focus as a critical lever for fostering sustainability. Insights from psychology and behavioural economics shed light on how individuals make choices, often revealing a "value-action gap"—the discrepancy between sustainable intentions and actual behaviours. While many consumers express a preference for eco-friendly products, factors like cost, convenience, and limited information often deter them from making sustainable purchases. One impactful …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
-
Contemporary Issues in HRM: lessons we learn
Abstract: Today’s business society is going through a massive change due to multiple factors. How those changes affect organisational behaviour and human resource management (HRM) is the topic of this paper. HRM is needed to deal with business life changes. Most experts agree that change is motivating the modern day managers, to fit the organisation's structure and process to the demands of the changing environment. The new global managers are more …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 14–24 Read article
-
IOT Technology for Pandemic Situation
Abstract: IoT is a well-developed technology. We can say with the help of iot everyday work get easy, we can see iot is everywhere. IoT is playing a major role in automated industry, smart home, smart cities everywhere. Now the turn comes of health care industry. Iot is playing crucial role in the medical field also. As this world is suffering from the pandemic, we can see how iot can help …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 25–27 Read article
-
Asian Union: Possible or Probable?
Abstract: We all know that there are multiple unions and associations between countries where in many issuessuch as diplomatic, territorial, war related, economical and miscellaneous issues have been sortedout, are getting sorted out and will be getting sorted out. For example, there is the European Unionwhere in the countries of Europe have formed from the Maastricht Treaty and adhere to it therebymaking the region prosperous. And there is The African Union, …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
-
The Intelligent Frontier: Orchestrating AI and Machine Learning for Advanced Financial Fraud Detection
Abstract: Traditional rule-based systems cannot match that scale. They are too slow, too rigid, and too reactive. This paper examines how AI and ML are reshaping fraud detection. It evaluates LSTMs, GNNs, and Transformers as detection tools. Mastercard reported a 20% uplift in fraud detection rates. The paper also maps two emerging frontiers: Agentic AI and Quantum Graph Neural Networks. Strategic guidance is offered throughout CFOs and finance leaders. Global financial …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 29–36 Read article
-
The Adoption Dilemma: Unlocking the Potential of Open Government Data in Developing Countries
Abstract: Open Government Data (OGD) initiatives have become increasingly crucial for promoting transparency, increasing efficiency, and encouraging citizen engagement in public administration. However, organisations' successful adoption of OGD, especially government agencies, depends on various factors. The Unified Theory of Acceptance and Use of Technology (UTAUT) model is expanded in this study by including perceived risk as a crucial factor influencing OGD uptake in Tanzania.. Recognising that data accuracy, privacy, and security …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
-
Fostering Intrapreneurship and Organization Development—A Conceptual Analysis of Indian Organizations
Abstract: The emergence of research on organization development has widened the research areas of humanresource. There are huge contributions happening towards organization development andsustainability. Organization development is a process where continuous efforts on effective utilisationof organization resources is valued more. To have a competitive edge, organizations are investingmore in human capital. Now, Economic success is no longer acclaimed without the vision oforganization development. Employee contributions in organization’s success and innovations arerecognised …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
-
Bridging Shifts: Moonlighting In the Indian Workforce - A Comprehensive Study
Abstract: The surge in gig working, commonly known as moonlighting, has witnessed significant growth, with the COVID-19 pandemic acting as an accelerator for this trend. This phenomenon involves individuals engaging in secondary employment outside their regular working hours, be it full-time, contractual, or freelance. The COVID-19-induced shift to remote work further fuelled moonlighting, especially in the IT industry, where employees juggled two jobs simultaneously. This case study explores the multifaceted impacts …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
-
Validation of n-variable Linear Regression Model
Abstract: Purpose: The researcher generalizes regression of three variables to n-variable by induction method with the help of cofactor of a matrix so that it assist to the predictor and estimator to estimate and predict dependent variable with the help of independent variables as applied in the relationship between dependent variable GDP and independent variables agriculture, industry, and service sector by using the n-variable regression model at initial condition. This seems …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 26–29 Read article
-
Using Transformative Pedagogy when Teaching Online
Abstract: Understanding what’s lacking among online teaching literature is crucial in serving to researchers and practitioners to develop programs and support mechanisms for online academics in pedagogy. This review formulates a critique of the standards-and competence-based vision of online teaching from the perspective of transformative learning theory. Thus, on offer associate alternate exploration of the skilled development of online academics as adult learners. The results suggest that analyzingthe role and competencies …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 1, 2022 Read article
-
A Study on Optimizing Advisor Recruitment Processes for Financial Services and Insurance Policies at Ageas Federal Life Insurance
Abstract: The life insurance industry in India has demonstrated consistent growth; however, penetration levels remain relatively low, indicating significant untapped potential. This study examines strategies for optimizing advisor recruitment processes and strengthening financial service training at Ageas Federal Life Insurance. The research is based on a two-month internship experience as a Junior Recruitment Manager Intern and supported by a quantitative, descriptive survey conducted among 100 respondents in Delhi/NCR. Primary data were …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
-
Impact of Emotional Intelligence on Productivity – a Study on Software Professionals in Vizag IT Park Limited of Andhra Pradesh
Abstract: A few studies consistently examine the incremental validity of emotional intelligence measures to explain specific models in contrast to the Big Five personality measurements and cognitive ability. Several investigations have demonstrated the construct validity of EI, and meta-analysis of different scenarios has also produced favourable outcomes when compared to related constructs. In this study, emotional intelligence is measured using one of the earliest EI measures, and the construct is evaluated …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 5–13 Read article
-
Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu
Abstract: Online shopping is linked to the buyer ‘s personality. However, it was not established whether online shopping is safe or not. It was also not established whether people shop online because of influencers. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analysed to see how they affect the dynamics of evolving online purchasing. This study attempt made to assess the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article