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1689 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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Youth Unemployment Based on Work Experience—A Case Study in Lusaka
Abstract: The research paper looks deep into the causes of youth unemployment not only does it focus on the causes but the solution of the unemployment levels in Lusaka Zambia. Zambia’s Government is aware of the challenges and it has promised to boost employment in general, and jobs for young people in particular. So far, however, its initiatives have not made the difference needed. Many are the times in the life …
Published in NOLEGEIN Journal of Organizational Behavior Management · pp. 32–42 Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknown digital money, others, such Doge coin, have also gained popularity. It's just another eight-month digital currency with its own unique features. Crypto currency works later with the help of block chain management. A block chain is a type of software used by long-term digital currencies. Various experts predict a bright future in both …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR Read article
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Corporate Rebranding
Abstract: the changes they do in their brand. The present paper gives understanding about the corporate strategyin rebranding their products and analyzes the impact of such strategies on brand equity. The paperexamines the clear cut view about Rebranding Strategy in industries. As will as eliminate thecompetitors in the commodity market, and advertising and promoting the product to the people indifferent way. The paper exposed a conceptual model to integrate different dimensions …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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An Analysis of Financial Literacy and its Impact on Financial Behaviour of Teachers working in Higher Learning Institutions in Hyderabad
Abstract: In todays' fast-changing economic environment all over the world, literacy in finance is an essential requirement for everyone, whether student, employee or entrepreneur, to ensure the financial wellbeing of self and family. The importance of literacy in finance has increased recently due to the current pandemic, Covid -19, where many have suffered financially. They do not have sufficient savings and investment to use in these critical situations and do not …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknowndigital money, others, such Doge coin, have also gained popularity. It's just another eight-monthdigital currency with its own unique features. Crypto currency works later with the help of block chainmanagement. A block chain is a type of software used by long-term digital currencies. Various expertspredict a bright future in both these new and monetary …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Strategic HR Maintenance: Impact of Organizational Support and Culture on Employee Commitment
Abstract: In the modern world, organizations are thought to have the most valuable organizational resource in their human resources. In the modern world, organizations are thought to have the most valuable organizational resource in their human resources.. Today, more than any other time, it is clear that the growth and development of organizations and then the society and the country depends on the correct use of human power. The aim of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 41–47 Read article
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A Study on Mergers and Banks Performance in India
Abstract: In today’s globalised economy, mergers and acquisitions (M&A) are being increasingly used the world over, for improving competitiveness of companies through gaining greater market share, broadening the portfolio to reduce business risk, for entering new markets and geographies, and capitalizing on economies of scale etc. This research aims at evaluating the synergies gained from bank mergers by dividing them into two categories of forced mergers and market driven mergers. The …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 25–30 Read article
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An Analysis on the Validity of Okun’s Law: An Assessment of India’s Unemployment–Output Relationship
Abstract: This study examines the relation between GDP growth rate and rate of unemployment in the Indian context for the years 1998–2013. It tries to check whether the Okun’s Law holds for this dataset or not i.e., whether unemployment rate has a negative association with GDP growth rate or not. On basis of correlation and regression analysis, it concludes that for India and for this period, there has been no association …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 12–24 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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The Influence of Instagram Influencers on Consumer Behavior in Delhi NCR
Abstract: The swift expansion of social media networks has significantly reshaped how consumers identify, assess, and interact with brands. In this evolving digital environment, Instagram influencers have become influential trendsetters and trusted voices, playing a crucial role in shaping consumer perceptions and purchase decisions within online marketplaces. This study examines the influence of Instagram-based content creators on consumer purchasing behavior, brand perception, and trust formation within the Delhi NCR region. As …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Implementation of Go Green School Program in the District 6 Schools in the Division of Manila: Basis for a Proposed Action Plan
Abstract: Environment is the surrounding where we live and the source of life. It directs our life and determines our proper growth and development. A quality social life depends on the quality of our natural environment. At home, it is the first school in which children learn moral values, love of environment and love of themselves. School is their second home. Green classrooms equip children with the knowledge on how to …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 33–45 Read article
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Fostering Student’s Mindset for Innovation in India
Abstract: India, currently the fastest growing economy globally and ranked as the 6th most powerful nation, boasts a population of 1.4 billion, predominantly youthful with an average age of 28 years. Leveraging this demographic dividend demands harnessing the power of innovation and technology among its youth to propel entrepreneurship and elevate the nation's global standing. With ambitious targets such as achieving a USD 5 trillion economy by (2030), India's focus lies …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 25–29 Read article
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Digital Payment Adoption in India: A UTAUT2-Based Analysis of Facilitators and Inhibitors
Abstract: The rapid expansion of digital payment systems in India has created a paradox characterized by extensive technological availability alongside uneven user adoption. Although digital payments offer significant advantages, such as convenience, speed, transparency, and enhanced financial inclusion, behavioral resistance continues to limit their widespread acceptance. Concerns related to usability, trust, and perceived value often influence individuals’ decisions to adopt such technologies. In thiscontext, the present study extends the Unified Theory …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 25–35 Read article
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The Dynamic Linkage Between Interest Rates and Stock Prices: An Application of ARDL Bound Test
Abstract: The purpose of this research paper is to investigate the effect of interest rate on stock price in the Nepali market by applying time-series monthly data from 2010to-2019 periods. This study examined the linkage between NEPSE index and interest rate (90-day T-Bill) using the autoregressive distributed lag mode(l) and error correction model to explain the behavior of the Nepal stock market. The reliability and validity of our estimations are confirmed …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 1, 2020 · pp. 27–35 Read article
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Mutual Funds and Index—The Best and Safe Investment
Abstract: Mutual fund and index industry in India have developed rapidly and gained a lot of popularity from the past couple of decades, especially after the incorporation of Unit Trust of India in 1964. There has evolved parallel a rich attainable educational literature such as numerous subjects associated with mutual funds. One of the most regularly addressed topics inside the modern-day literature is investor’s belief and preferences, approximately various mutual price …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 21–36 Read article
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Performance evaluation of distinct Categories of Mutual Funds
Abstract: A mutual fund is only such an investment which is offering diverse types of products which could satisfy all the kinds of investors based on the risk and return level. For creating more wealth, it is especially important that investors in India prefer not only the traditional investment options like fixed deposit savings account etc. They should move ahead towards Mutual Funds, which is offering many products which are based …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 33–46 Read article
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A Study on Recent Trends in Digital Payment System in India
Abstract: India’s digital payment ecosystem has experienced an unprecedented transformation over the past decade, positioning the country as one of the global leaders in real-time digital transactions. This rapid growth has been primarily driven by the Unified Payments Interface (UPI), strong government initiatives under Digital India, expansion of digital public infrastructure, increasing smartphone penetration, and continuous innovation by fintech companies. My study examines recent trends in India’s digital payment landscape during …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Understanding the Consumer Mindset: Key Behavioral Drivers of Patola Apparel Sales in Surendranagar
Abstract: Patola, a handwoven silk textile from Surendra Nagar, Gujarat, holds immense cultural and economic significance. This research paper examines the mindset and behavioral factors that impact the sales of patola apparel, specifically single ikat patola sarees, in the region of Surendra Nagar. By examining psychological, social, cultural, and economic factors, the study reveals the underlying motivations that drive consumer preferences. By utilizing a mixed-methods approach that includes surveys, in-depth interviews, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A study on AIs impact on Human Resource Management System
Abstract: Human resource management dates back to 18th century or before during industrial age when it was known as the labour management, then after the machine age of early 1900s it became personnel management as the industries required trained or skilled persons or personnel to run machines. After 1950s with the advent of electronics and computer, it slowly evolved into the field which we today called human resource management. After 1990s …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 26–31 Read article