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1682 articles for “Cloud computing, e-Granthalaya 4.0, ISO 2789, ISO 11620, Academic libraries, Madhya Pradesh”
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Covid19 -Reforms And Considerations A Human Resource Perspective
Abstract: December 2019 will be known in the history of mankind as a year that changed the course of corporate work environment and normal human life cycle. China claimed the first case of an indifferent and unknown form of Pneumonia on 31 December 2019. This rare form of virus spread like wild fire and gripped the entire China and was now ready to create world havoc. The World Health Organization-WHO took …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 9–17 Read article
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Women's Health and Diet: A Comprehensive Overview
Abstract: The relationship between diet and women’s health is of paramount importance, as nutrition plays a significant role in preventing and managing many health conditions unique to women. This review paper examines how dietary habits influence multiple facets of women's health, such as reproductive well-being, the management of chronic diseases, body weight regulation, bone strength, and mental well-being. It also addresses dietary recommendations, nutrient requirements, and the role of lifestyle factors …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 26–30 Read article
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A Study on level of awareness of cybercrime among B.Ed. teacher trainees.
Abstract: In present scenario, information and communication technologies are universal and digitalization in all areas is expanding and the world of internet today has become a parallel form of life and living. The usage of Internet is one of the fastest-growing areas and the ICTs is a foundation for development in the creation, and use of network-based services. The introduction of ICTs into many aspects of everyday life has led to …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 28–33 Read article
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Soft Skills for Managers
Abstract: Soft Skills plays an vital role not only for managers but for everyone. The main purpose of the research is to study the role of soft skills for managers. Hard skills as well as soft skills are the things that every manager should possess. With Hard Skills it is very important for a individual to possess soft skills. This research acknowledges with how beneficial the soft skills are for a …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 19–24 Read article
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Tackling Covid-19 from Technological advancement
Abstract: In the universe, it has changed day-to-day exercises; something as simple as a walk in the garden is perceived very differently now. The same is valid for business. Various business houses have closed down or changed to oblige a social distancing. New way of consumer and worker behavior and expectations have emerged during the first week of the crisis. Corona-virus addresses a giant monetary shock and weight. Lately, the center …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 40–44 Read article
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AI In Modern Marketing: Driving Personalization and Predictive Analytics
Abstract: Artificial intelligence (AI) is transforming the way businesses operate, bringing human-like intelligence to machines and unlocking new possibilities across industries. From voice and image recognition to advanced decision-making, machine learning, and semantic search, AI is reshaping the marketing landscape. This paper explores the current and future potential of AI in marketing, combining secondary research with real-world examples of early adopters. By examining how leading firms leverage AI-powered technologies, we aim …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Impact of Gender Diversity and Inclusion on Organizational Performance
Abstract: Gender Diversity and Inclusion plays an important role in organization. Individuals with diverse experiences collaborate and infuse organizations with new ideas. The phrase "gender diversity" refers to the fair and equal representation of all genders within an organization. All the genders have equal growth opportunities and promotion in the organization. Gender diversity affects an organization's ability to generate higher revenues in addition to the experience of its employees. procedure used …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 33–40 Read article
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Improvements to Overcome the Dilemma in the Retail Supply Chain
Abstract: Retail is the process of selling consumer goods or services to the customers or end users. This process of selling is done through multiple channels of distribution to earn profit. Retailers satisfy the demand identified through a supply chain. The term "retailer" is applied where a service provider fills the small orders of many end-user individuals rather than large orders. This paper explains the improvements to overcome the retail problems …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 1–5 Read article
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Forecasting Stock Market Returns using Artificial Neural Networks: Novel approach
Abstract: In recent years, there has been an increase in the amount of literature on artificial neural network applications in the business and finance realms. In reality, the field of stock return forecasting has received a lot of attention. This is owing to the fact that monetary benefits will be large if artificial neural network applications succeed. Many research have shown that various types of artificial neural network topologies can be …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 5–9 Read article
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Do Industry-wise Investment Returns Move with Aggregate Investment Returns? (The Case of Indian CPSEs)
Abstract: Investment return can be defined as a performance measure which is used to calculate theeffectiveness of an investment. It judges the efficacy of diverse investments of an enterprise. ROI is anendeavor to determine the profit of a particular investment in relation to the cost of its investment.The Government of India has established the Central Public Sector Enterprises (CPSEs) that plays avital role in the growth process of Indian economy. They …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 1, 2022 Read article
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Operations Research and Management: A Comprehensive Review of Current Trends and Techniques
Abstract: Organizations can boost their efficacy and efficiency by deploying methodologies and operations research (OR). The industry is continually altering, and new approaches and tactics are being devised to tackle the hard situations that organizations must cope with. OR and management techniques can be applied in several areas, including predictive maintenance, inventory management, supply chain optimization, transportation and logistics, and financial management. The benefits of OR and management techniques include reduced …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 21–24 Read article
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Motivation Manifesto
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 1, 2020 · pp. 12–17 Read article
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A Study on Optimizing Advisor Recruitment Processes for Financial Services and Insurance Policies at Ageas Federal Life Insurance
Abstract: The life insurance industry in India has demonstrated consistent growth; however, penetration levels remain relatively low, indicating significant untapped potential. This study examines strategies for optimizing advisor recruitment processes and strengthening financial service training at Ageas Federal Life Insurance. The research is based on a two-month internship experience as a Junior Recruitment Manager Intern and supported by a quantitative, descriptive survey conducted among 100 respondents in Delhi/NCR. Primary data were …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
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A Study on Coffee Marketing and Farmer Organization in Dindigul District, Tamil Nadu
Abstract: Complexity of coffee channels of distribution system encourages business actors to optimize channels of distribution management as an effort to increase market transparency among them. Consolidating in farmer organization was required to strengthen bargaining position of farmer for facing the complexity of channels of distribution system. The aim of this research was to analyze channels of distribution and marketing margin on coffee marketing; and to analyze the characteristics of coffee …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 11–22 Read article
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Indian Pharma Supply Chain: Making Right Quality, Right Time, Right Patient a Reality
Abstract: Global supply chain, catering to any industry, plays a crucial role in navigating the product to theright customer or consumer. Pharmaceutical supply chains are driven by the same need to fulfil thedemands of the market. With Indian Pharma market being stringently regulated and the variousopportunities it offers, the supply chain plays a key role in delivering a safe and efficacious product.India being the hub for generics and with exports close …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 1, 2021 Read article
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A Study on Market Fluctuations in Cryptocurrency and Its Impact on Consumers Perception Towards Investment
Abstract: The world of cryptocurrencies is exciting and dynamic. Cryptocurrency is any virtual currency that uses cryptography to secure transactions. Cryptocurrencies lack a centralized issuing authority and instead rely on a decentralised system to record transactions. And issue new units. The use of cryptocurrencies is illegal in some countries, but it is a massive business in others. That authorities have embraced, but cryptocurrency's dominance is undeniable and has taken the market …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 · pp. 12–21 Read article
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Impact of Supplychain and Logistics Management on the Productivity of Construction Sites: A Comparative Work Study Analysis of Masonry and Plastering
Abstract: Productivity on construction sites is impacted by the efficiency of supply chain and logistics management. Productivity on construction sites is a scientific concept that can be empirically observed and measured via work study. In this paper, a comparative work study was carried out on two selected construction sites-A and B located in Port Harcourt, to acquire direct measurement information on the productivity of selected trades. The sampling method for site …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 1–13 Read article
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An Overview on the Application of Artificial Intelligence (AI) in Sustainable Supply Chain
Abstract: Artificial intelligence (AI) has emerged as a crucial facilitator of supply chains (SC), playing a vital role in monitoring SC competitiveness and management. Consequently, AI has gained significant recognition in the field of management. However, there is a lack of comprehensive academic research focusing on specific AI techniques. Our study specifically targets the most prevalent artificial intelligence techniques in supply chain management. AI is widely acknowledged for its significant contribution …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 Read article