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1689 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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Overcoming corporate fraud
Abstract: This report provides a comprehensive review of corporate fraud, its nature, causes, and potential solutions. Corporate fraud is a significant problem that can take many forms, including embezzlement, financial statement fraud, insider trading, and bribery. The causes of corporate fraud include pressure, opportunity, and rationalization. Companies can take several steps to prevent and detect fraud, including developing a strong ethical culture, implementing internal controls, conducting regular audits, and providing anti-fraud …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 48–51 Read article
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No More Wasting Money on Ad Spends Build Your Brand Bigger
Abstract: We hate to see how much money is wasted on business today. Especially when we are a small business, we make more money than we spend, which is so sad! As an entrepreneur, we need to know how much we want to invest in our business and the quality. But we know how painful it is to spend a lot of money from our business and get nothing in return. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 10–13 Read article
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Road from Urban to Rural India –What FMCG Sector Should Do Different to Drive Growth from Rural Markets
Abstract: FMCG sector in India is poised for double digit growth in next 5 years but the main contribution is expected to come from rural market as urban markets are getting saturated . Besides rural focus , Natural is the another big word in Industry if companies have to board the bus of growth. This trend of Natural ,Herbal and Aryuvedic is growing day by day and Patanjali has been a …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 1–5 Read article
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Consumers Attitude Toward Online Shopping
Abstract: Online shopping is the easiest method to shop for products in the today’s busy world. Previously shoppers have to go to physical shops and buy their products. Now the trend has been changed; and therefore, the shoppers want their required products at their door step. Online shopping is more convenient to the shoppers through which they can have many choices without wasting their time. The present paper examines the online …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 25–32 Read article
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Comparative Analysis Between Amul Dairy and Gangotri Dairy at Mother Dairy (a Unit of G.c.m.m.f)
Abstract: Over the decades AMUL has successfully countered several challenges that have come its way with innovative responses and continuous improvement, which have enabled it to remain stable and even convert some of these challenges into opportunities. Drawing from its inner strength and beliefs, AMUL responded by launching several initiatives across all its operations in various geographies that are helping the group achieve growth even in current times. It is also …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article
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Role of Life Insurance In Personal Financial Planning
Abstract: Life Insurance acts as an important role in personal financial planning by providing financial security, risk protection, long term savings and wealth management opportunities. The study examines the role of life insurance in personal financial planning among policyholders in Chitradurga, it focuses on factors such as awareness of insurance products, policy benefits, premium affordability, access to life insurance services, and tax benefits, and how these factors influence personal financial planning, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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Multinational Corporations in India
Abstract: The present study is about multinational corporations (MNCs) with reference to developing counties like India. The paper traces their growth and present position, their merits and demerits, and their inevitability in the global scenario. However, it calls for regulation of the MNCs to reduce their harmful effects on the economy and the ecology.
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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Money Supply and Its Components of Present Monetary System of India
Abstract: The main objective of this article paper is to make familiarize the readers with the role and importance of money supply and how monetary system works in India. Money supply impacts on aggregate demand of goods and services. Money plays a vital role in economy. Here it mentions various functions of Money and kinds of money. In India, Reserve Bank of India serves as a controller of all commercial bank. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 2, 2019 · pp. 21–25 Read article
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Digital Solutions for Agricultural Insurance and Credit Risk Management
Abstract: This study examines the role of digital solutions in improving agricultural insurance and credit risk management among farmers. Agriculture is affected by various risks such as crop failure, climate change, pest attacks, and financial difficulties. These risks can reduce farmers’ income and create difficulties in repaying agricultural loans. The study focuses on the use of modern technologies such as artificial intelligence, satellite imaging, remote sensing, blockchain, and digital payment systems …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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SWOT Analysis of Reverse Mortgage in India vis-à-vis USA Market
Abstract: In a country like India, owning a home is one of the most cherished dreams for every individual. Being a home owner, most of the people feel pride in the young age and protected in the old age. Senior Citizens are a growing section of the Indian economy and dependency in old age is increasing day by day. There is significant increase in longevity and low mortality, on the other …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 28–34 Read article
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A Research Paper on Digital Marketing
Abstract: Digital marketing is the modernization of electronic communication which is used by the marketers to promote the goods and the services towards the marketplace. The supreme objective of the digital marketing is concerned with consumers and allows the customers to endorse the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 15–17 Read article
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Customer Relationship Management in Retail Banking
Abstract: The major objective of the research work is to prepare a framework for customer relationship management model (CRMM), applicable to Indian retail banks, and to analyse the influence of service quality on customer behaviour with respect to retail banks. The result of the research study reveals to be lack of awareness with the bank employees as well as adoption of CRM packages available in the market. CRM can be implemented …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 28–31 Read article
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A Study on Business Intelligence Tools for Institution Dashboard Development
Abstract: This paper presents a detailed survey on existing business intelligence (BI) tools for developing adashboard in a typical academic setup. As a survey, few most popular BI tools like Pentaho, Tableau,Qliksense, SpagoBI, Jaspersoft and Jedox are considered based on the ease of use, support in terms oftraining and minimal initial cost. At the end, a sample dashboard has been developed using one of thetools Tableau to demonstrate the feasibility of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Retail Sector in India: Challenges Ahead—A Conceptual Study
Abstract: Retailing includes all the activities involved in selling goods or services directly to final consumersfor personal, Nonbusiness use. Retailing in India is one of the pillars of its economy and accounts for14 to 15 percent of its gross domestic product (GDP). This paper provides full information aboutretailing industry in India. Need of this study has been created to study the meaning; importance; andchallenges of Indian retailing. Research methodology used in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Role of Blue Ocean Strategy in Marketing of Mobiles
Abstract: The concept of blue ocean strategy is well defined in the quote blue ocean strategy: “Do not Competewith Rivals-Make Them Irrelevant”. “Blue Ocean Strategy” is considered to be a simultaneouspursuit of low cost and differentiation for creating a new space in the market. A proven and practicalapproach to creating breakthrough business ideas, blue ocean strategy seeks to make the competitionirrelevant by creating a leap in value for both the company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Smart Warranty
Abstract: A series of risks are involved with purchasing items online, particularly whether the product is authentic or not. Paper-based warranties are typically issued by retailers and producers for products as proof of origin, sale, ownership, history, and quality. However, paper warranties are subject to counterfeiting, loss, or theft. In this paper, we have shown how non-fungible tokens (NFTs) and blockchain platforms such as the Ethereum blockchain can be used for …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 29–34 Read article
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Career Guidance and Placement Cell
Abstract: Career Guidance and Placement cell aims at providing the compatibility to simplify the process of placement for students and to provide a single platform for students who are looking for campus placements, companies that visit colleges for drives and for the training and placement officers to collect the data of both students and companies [1]. It guides the students of any college, any stream, and of their own abilities to …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 10–13 Read article
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Human Resource Management Practices for Sustainable Business Growth
Abstract: The above quote goes very well versed with the facts and figures comprehended in this research work which is about achieving sustainable business growth through unbeatable human resource management practices. This study throws light on 'how time can be bought and multiplied by minimizing the cost to the company and maximizing the attainable profits. Analytical research on human nature, attitude, perceptions and behaviour of different personalities depicts that human nature …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 2, 2022 · pp. 5–10 Read article
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Application of Artificial Intelligence in Recruitment and Selection Processes: with special reference to Recruitment Phase
Abstract: This study explored the ways in which artificial intelligence is used in recruitment and selection in Human Resource Management. That has been various studies which has been focusing on recruitment and selection but there are only a few of them which have considered AI as a special tool used for recruitment and selection in various organizations. A is being considered as a very important tool which helps in recruitment of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 32–38 Read article
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Awareness of Menstrual Cups Among Postgraduate Students at the University of Mysore
Abstract: Menstrual hygiene is a critical aspect of women's health, yet sustainable menstrual products like the menstrual cup remain underutilized due to awareness gaps, misconceptions, and cultural barriers. This study assesses the awareness, perceptions, and adoption barriers of menstrual cups among postgraduate students at the University of Mysore. Structured questionnaires were used to gather data from 100 female students as part of a descriptive study design. Findings reveal that while 45% …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 17–21 Read article