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1257 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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An Exploratory Study on ERP Implementation in FMCG Sector- (Hindustan Unilever Limited)
Abstract: As India moves towards Industrial revolution 4.0, the FMCG sector has optimized its operations topeak. But due to Pandemic-19, the entire supply chain has undergone disruptions.It has been forecasted that manufacturing sector will undergo a loss of $15 trillion till end of 2020. In this current situation, enterprise resource planning (ERP) has supported companies to overcome the disruption and losses.In this research, we have stated about the ERP implementation risks …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 24–36 Read article
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Contemporary Issues in HRM: lessons we learn
Abstract: Today’s business society is going through a massive change due to multiple factors. How those changes affect organisational behaviour and human resource management (HRM) is the topic of this paper. HRM is needed to deal with business life changes. Most experts agree that change is motivating the modern day managers, to fit the organisation's structure and process to the demands of the changing environment. The new global managers are more …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 14–24 Read article
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Study on Recent Trends in Sales Promotion in India
Abstract: Deals Promotions have frequently been utilized by brands to upscale their selling and get good profit. One of the reasons for customer advancement is to inspire an immediate effect on the clients. As the merchants collaborate with clients frequently and specifically than the maker, it would be profitable conduct of the firm's. Marketers use sales promotions to boost sales. Sales promotion tools vary in their effectiveness to evoke different sales …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 26–30 Read article
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Modern Technology Microphone Face Mask
Abstract: We have come across so many diseases from our early age. During every such occurrence, mankindfought for their survival using various developments to handle, resist and overcome the spread ofdisease. In this current situation the world is suffering from COVID-19. One of the major pre-cautionto stop spreading the SARS COV-2 is to wear a mask that plays a major role to stop spreading virusfrom one person to another person. Currently …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
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Research Paper on “Training and Development in Dabur India Limited”
Abstract: Introduction of training and development could be followed all the way back to the Stone Age when individuals began exchanging learning through signs and deeds to other people. Professional preparing began amid the mechanical unrest when students were given direct guidelines in the functioning of machines. Preparing and advancement is progressively perceived, now, as the most critical movement in the organization. Quick mechanical changes need fresher aptitudes and learning in …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 12–20 Read article
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Engaging Different Generations at a Workplace
Abstract: The highly competitive environment in which businesses operate today requires a skillful workforce in every organization to remain a successful player in the competitive game of the industry. Having employees of different ages working side by side is nothing new. But a heightened focus on generational differences in recent years has altered the conversation. Each generation is defined by a set of stereotypes that emerge from some clear truths. With …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 2, 2018 · pp. 12–16 Read article
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The Relationship Between Informal Workplace Learning Outcomes and Organizational Commitment: An Empirical Study
Abstract: This study underscores the crucial role informal learning plays in influencing employees' attitudes and their sense of connection to their organizations. To investigate this, a detailed questionnaire was developed to gather data on learning outcomes and organizational commitment from a sample of 125 corporate employees. The survey included participants from various industries, ensuring a diverse range of perspectives and experiences. The questions addressed multiple aspects of informal learning, such as …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 19–28 Read article
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Performance Analysis of Select Equity Stocks and Nifty Index: A Comparative Study
Abstract: Stock Exchanges give constant exchanging data on the recorded protections, encouraging value disclosure. It is a piece of capital market, which bargains in long haul funds of industry and government. A stock trade is a trade where stock dealers and brokers can purchase and sell stocks (likewise called shares), bonds, and different protections. Stock trades may likewise give offices to issue and reclamation of protections and other money related instruments …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 1, 2020 · pp. 10–23 Read article
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Performance and Impact of MSME Schemes in North-East India: A Study of PMEGP and Infrastructure Development Initiatives
Abstract: This paper seeks to examine the performance of MSME scheme in North-East India and particularly the Prime Minister's Employment Generation Program (PMEGP) and initiatives in infrastructural development. This will be done in the light of their effect on entrepreneurship, creation of employment opportunities and development of the region as a whole. From the findings of this study, it can be concluded that PMEGP has been instrumental in fostering self-employment and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Impact of AI on Organisational culture: A systematic review
Abstract: Organisation processes, decision-making, and even employee work practices are increasingly revolutionized by Artificial Intelligence (AI). Organisational values, behaviours, communication and relationships are changing with the adoption of machine learning, generative AI, and intelligent automation. The implementation of AI-led transformation relies heavily on the organization's culture, influencing how workers embrace and adopt the changes. This systemactic review focuses on the impact of AI on the change within organisations specifically in relation …
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Effectiveness Of Brand Name on Consumer Buying Decision Making – A Case Study of Alokozay International Company In Kabul, Afghanistan
Abstract: This article explores the impact of brand names on consumer decision-making, with a specific focus on Alokozay International Company in Kabul, Afghanistan. The study seeks to understand how brand perception shapes purchasing behavior and to identify the critical factors that influence consumer choices in a developing market. By conducting a thorough literature review, analyzing consumer behavior, and undertaking empirical research, the paper highlights the connection between brand recognition and customer …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 37–42 Read article
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Motivation Impact on Organization Effectiveness in Afghanistan Businesses
Abstract: Organizations and businesses want to succeed in the marketplace and achieve long-term economic prosperity. On the other hand, in today's world of globalization and fierce competition, tools and technology are rapidly evolving. As a result, the market has become dangerous. Business enterprises would have to make full use of all available resources. It is commonly understood that human resources or organizational personnel are a critical asset for attaining success. However, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 26–32 Read article
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An Analysis on the Validity of Okun’s Law: An Assessment of India’s Unemployment–Output Relationship
Abstract: This study examines the relation between GDP growth rate and rate of unemployment in the Indian context for the years 1998–2013. It tries to check whether the Okun’s Law holds for this dataset or not i.e., whether unemployment rate has a negative association with GDP growth rate or not. On basis of correlation and regression analysis, it concludes that for India and for this period, there has been no association …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 12–24 Read article
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Consumer Law Importance
Abstract: Consumer law is a set of regulations that aim to protect the rights of consumers in the marketplace. In this report, we explore the significance of consumer law, its history, the key principles of consumer protection, and the role of consumer law in modern society. A fair and open market must be maintained, which depends on consumer law. Without consumer protection legislation, companies would be able to use unfair and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 1–4 Read article
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Research on Consumer Brand Concept and Purchasing Towards Latest Galley
Abstract: The inspiration driving this investigation is to find customer check acumen and acquiring conduct towards arranged kitchen with uncommon reference to Godrej inside in Chennai. The objective of the examination is to get the feedback about customer advantage gave at the Godrej inside stores. The examination arrangement used as a piece of this examination is enchanting investigation plan. Data was accumulated from around 105 customers in the kitchen inside stores …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 10–13 Read article
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Retail Sector in India: Challenges Ahead—A Conceptual Study
Abstract: Retailing includes all the activities involved in selling goods or services directly to final consumersfor personal, Nonbusiness use. Retailing in India is one of the pillars of its economy and accounts for14 to 15 percent of its gross domestic product (GDP). This paper provides full information aboutretailing industry in India. Need of this study has been created to study the meaning; importance; andchallenges of Indian retailing. Research methodology used in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels
Abstract: Conspicuous consumption is a phrase coined by American sociologist as well as economist Thorstein Veblen. Conspicuous consumption could be applied to luxury goods which are easily recognizable as a more costly, expensive item. Tech, automobiles, and even clothing could all be examples of products related to mindful usage. Conspicuous consumption is usually done showing a certain social class or status.
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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The Purpose-Driven Shift: a Theoretical Overview on Generation Z Workplace Dynamics and Human Resource Adaptability
Abstract: This conceptual study examines the evolving workplace dynamics of Generation Z (Gen Z) and the growing need for Human Resource (HR) adaptability in the emerging 2026 labor market. As digital natives with strong preferences for flexibility, ethical alignment, autonomy, and psychological well-being, Gen Z employees are redefining organizational expectations and challenging conventional HRM practices. Traditional management structures based on rigid hierarchies, standardized career paths, and annual performance evaluations are increasingly …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 39–44 Read article
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A Study on Talent Acquisition and Retention Strategies of IT Industries in Madhya Pradesh
Abstract: Technological innovation and economic growth are significantly influenced by the Information Technology (IT) sector. This study delves into the talent acquisition and retention strategies employed by IT companies in Madhya Pradesh, aiming to understand the unique challenges and opportunities within the region. The research combines qualitative and quantitative methods to provide a comprehensive analysis. The study begins by examining the current state of the IT industry in Madhya Pradesh, considering …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 15–25 Read article
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Leadership in crisis time & Thought Leadership
Abstract: Covid-19 caused the globe to face enormous challenges. It has a big impact on practically every aspect of life. Everybody is impacted in terms of the economy, society, and psychology. The world has changed, and we must properly comprehend, embrace, and navigate it. Globally, there has been a shortage of money, making it difficult for anyone to obtain necessities. Market access has been impeded by trade restrictions and containment measures. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article